Market niche visibility is about placing your business in front of potential customers. In the branding post prior to this, you identified your target market, such as those who speak Arabic in Eastern Michigan with large families. You are...
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The internet provides the opportunity for a small business to create a big business image. Many affordable resources are available for you to capitalize on the power of the internet to attract new clients and help to retain existing clients...
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Use cost effective marketing strategies When you first get started, you most likely won’t have the resources to advertise on major media outlets. It’s very expensive to try and compete with national tax firms on this level when it comes to...
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Choose the right location Ultimately, no local retail consumer business can prosper without a sufficient local population of prospective consumers to draw from. If you operate a true mass-market tax service, all taxpayers are prospective clients...
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Make sure your staff is properly trained Proper training is very important and should start with personnel policies and procedures in your employee manual. The person in charge of training staff members should not only go through the manual with...
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Hire loyal employees who are on board with your company philosophy Make sure you are properly interviewing and screening applicants to prevent bad hires. You should only hire people who wholeheartedly agree with your company philosophy or they...
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Employ Systematic Operating Methods Developing systematic operating methods is one of the key principles of business success. You should start by writing down all of your processes – everything from answering the phone, to handling a complaint or...
Read MoreRenovate your company image. Do you have a logo that looks professional and is appealing to your target market? Do you have a professional website? Do you have crisp, informative and professionally appealing brochures, contracts, forms and...
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Send monthly newsletters out to everyone you meet. If you receive a business card at a networking event or advertising brochures in the mail from local vendors, put their email addresses, phone numbers and office addresses on a mailing list. Take...
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Network with local attorneys, dentists, doctors and other business owners who are in a position to refer clients to you in return for your referrals of clients to them. These professionals need tax services themselves, and when they are happy...
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Build your business through accessing the low-hanging fruit. In other words, market to the types of people with whom you are already in contact such as people you have worked with before or who are active in the same community groups. Contact...
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Promote your business through speaking and giving classes. A great way to become known as a local tax expert is to give classes in tax issues at your local adult night school. If you are targeting businesses, your local SBDC (Small Business...
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