Use cost effective marketing strategies
When you first get started, you most likely won’t have the resources to advertise on major media outlets. It’s very expensive to try and compete with national tax firms on this level when it comes to marketing. There are some very effective “guerilla marketing” tactics that you can use, however to gain visibility and traffic.
Here are some ways you can market your tax business:
- Networking and speaking in the community (especially during tax season)
- Online marketing
- Referral programs
- Guest writing for local organizations
- Social media marketing