Renovate your company image. Do you have a logo that looks professional and is appealing to your target market? Do you have a professional website? Do you have crisp, informative and professionally appealing brochures, contracts, forms and...
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Send monthly newsletters out to everyone you meet. If you receive a business card at a networking event or advertising brochures in the mail from local vendors, put their email addresses, phone numbers and office addresses on a mailing list. Take...
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Network with local attorneys, dentists, doctors and other business owners who are in a position to refer clients to you in return for your referrals of clients to them. These professionals need tax services themselves, and when they are happy...
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Build your business through accessing the low-hanging fruit. In other words, market to the types of people with whom you are already in contact such as people you have worked with before or who are active in the same community groups. Contact...
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Promote your business through speaking and giving classes. A great way to become known as a local tax expert is to give classes in tax issues at your local adult night school. If you are targeting businesses, your local SBDC (Small Business...
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Decide on your specialty and identify your target market. Although you can easily handle both personal taxes and business taxes, it will make your marketing easier if you can identify which you know best, enjoy doing, brings in the most money and...
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Everyone needs a good tax professional who can give excellent advice on managing tax liability and prepare tax returns, especially if they are complex. Unfortunately, though you are that perfect tax professional, it is always difficult to build a...
Read MoreRemember that you are a business owner working in financial services where clients feel more comfortable doing business with providers who look successful, serious and conservative. Entrepreneurs often operate out of their homes, but it is always...
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